Effortless outdoor living starts with passion and expertise.
At Southern Turf Co., we’re passionate about transforming outdoor spaces into beautiful, functional, and low-maintenance landscapes. We provide each client with exceptional service using superior materials and processes. We focus on delivering quality workmanship at a competitive price and pride ourselves on providing a personalized and enjoyable experience throughout the installation process.
Our mission
Our mission at Southern Turf Co. is to encourage people to enjoy life outside and improve overall wellness by providing high-quality, eco-friendly turf installation.
Founded by three dads who saw the value turf brought to their own homes, our team is built on a foundation of family, trust, and a shared commitment to excellence. We bring decades of combined experience in home services, construction, and customer care—allowing us to deliver top-tier service and long-lasting results.
- Square Feet of Turf Installed to Date
- 13 million
- Turf Advisors Nationally
- 100+
- 5 Star Reviews
- 3,800+
Our values
Our vision is to be the leading installer of artificial grass nationwide backed by our expert professionals, world-class customer service and use of high quality materials to ensure an easy, enjoyable experience from project estimate to completion.
- Honesty
- We are committed to transparent communication, quality materials, fair pricing and earning our clients’ trust.
- Enthusiasm
- We bring energy and passion to every project, fueled by our belief in the benefits of artificial turf and passion for helping clients transform their spaces.
- Eco-Consciousness
- We are committed to sustainable solutions that reduce water use, eliminate the need for pesticides and harmful chemicals and support a healthier environment.
- Creativity
- We approach every space with fresh ideas and custom designs that reflect our clients’ vision and unique needs.
- Reliability
- From quote to completion, you can count on our team to show up, follow through and deliver quality that lasts.
- Customer Satisfaction
- We receive the majority of our business from repeat customers and referrals.
Trusted by leading home improvement platforms
Our team
We're a dynamic group of individuals who are passionate about what we do and dedicated to delivering the best results for our clients.
Adam
Co-Founder and CEO
Will
Co-Founder and CFO/COO
Scott
Co-Founder and CRO
Aaron
Director of Finance
Bobby
Information Technology
Christine
Director of Human Resources
Eric
Director of Sales
Hannah
Director of Client Relations
Jordan
Director of Commercial Sales
Keyana
Director of Client Relations
Mark
Director of Golf
Rachel
VP of Business Operations
Austin
Production Coordinator
Blake
National Warranty Manager
Blane
Field Production Coordinator
Briana
Production Coordinator
Claire
Production Coordinator
Crystal
Customer Relations Advisor
Dani
Production Coordinator
Jason
Customer Relations Advisor
Jennifer
Customer Relations Advisor
Katie
Customer Relations Advisor
Mandee
Customer Relations Advisor
Matt
Production Quality Manager
Melissa
Production Coordinator
Naomi
Operations Coordinator
Shannon
Sales and Marketing Manager
Valerie
Senior Production Manager