About Us

Southern Turf Co. Founders

Welcome to
Southern Turf Co.

​Southern Turf Co. specializes in the design and installation of synthetic grass applications. Whether indoor or outdoor, we are the experts in landscapes, pet applications, sports fields, indoor training facilities, putting greens or any area where natural grass is difficult to grow or maintain. The knowledgeable staff at Southern Turf Co. can turn your project vision into a reality with beautiful, naturally green turf all year long. We provide a personalized creative landscape design for any landscape, terrain or property. All our installations are completed by our dedicated and professional craftsmen with years of training and installation experience. We partner with home owners, landscape designers, architects, general contractors and subcontractors to successfully meet unique project requirements.

The Southern Turf Co's Five Pillars


The "Green" Alternative

Environmentally friendly


Kid Safe,
Pet Friendly

Cleaner and more hygenic


Ease of

Natural look and durable



Service you will brag about


Experts in

Best  installation system

Schedule a free estimate today

Barton Springs Turf with crushed granite (left), Barton Springs Turf with crushed granite (left) - ask your Turf Advisor for more details.

Why choose
Southern Turf Co.?

Our team combines to have over 50 years of experience in the artificial grass manufacturing and installation business, and we are dedicated to making sure that you have the best system for your needs. When you work with the Southern Turf Co. you can expect:

Great communication

Outstanding service

Attention to detail

Personal turf advisor

Best value for your money


Our team



Adam grew up in Denver, Colorado and now lives in Austin. He has an entrepreneurial spirit and passion for growing businesses. He loves working with customers and an amazing team to coordinate turf installation projects from start to completion.



Scott is originally from Houston, Texas, and currently lives in Austin. His experience and expertise in the home services industry has been achieved through a steadfast work ethic and desire to learn. 



Will is originally from South Texas but has called Atlanta home for the past 20 years. He learned a love of working in the yard from his parents and has loved helping customers transform their yards with artificial turf. 


VP of Business Operations

Rachel is originally from Atlanta, Texas. She loves working with an incredible team and focus on her passions for environmental sustainability and building community. Her favorite thing we do at Southern Turf Co. is giving people the gift of time.


Director of Client Relations

Hannah was born and raised in Mississippi. She enjoys chatting with customers as they are beginning the process to hear all about their turf needs and after the project is completed to make sure their expectations were exceeded.


Director of Sales

Amber is from Fort Worth, Texas and an Austinite for the past 8 years. She is a mother of two young girls and a lover of dogs so she knows the importance of having a space that is ideal for pets and families.


Production Manager

Matt is originally from Senoia, Georgia. He has extensive knowledge and experience in a variety of different types of turf installations. He enjoys traveling to different areas and interacting with customers to help them create the yard of their dreams.


Production Coordinator

Val is originally from El Paso, Texas. She loves working side-by-side with our design and installation teams and bringing customer’s dreams to fruition. She also provides valuable process and design improvement opportunities to the Southern Turf Co. organization.

Meet our founders


Senior Turf Advisor

Susan is a Kansas native and an award-winning designer and sales and marketing pro. She loves volunteering in the community and has fostered over 250 dogs in Austin. She never gets tired of seeing the final reveal of a transformed yard or turf space.


Turf Advisor

Aaron is from San Angelo, and has lived in Austin for the past 8 years. His hobbies of woodworking and construction and his attention to detail make him a great Turf Advisor. He enjoys seeing clients' faces light up at the finished results.


Turf Advisor

Paul grew up in western New York and has called Atlanta home since 1997. Prior to becoming a turf advisor, he ran a home services company specializing in ground cover. Paul loves helping people transform their yards from eye sores to beautiful spaces.


Turf Advisor

Dani grew up in Marietta, Georgia and attended college at UC Boulder. She has a keen eye for design and aesthetics, and use these skills to help homeowners transform their yards, rooftops and balconies into beautiful, functional spaces that can be enjoyed for years.


Turf Advisor

John is originally from Virginia. He has had turf in his own backyard for over a year now and couldn’t be happier with it. His dogs love it, and he loves the usable space and easy maintenance. He was a customer before an employee, and made a great decision on both parts.


Step-by-Step Turf Installation

Our installation pros have the tools and experience to install your artificial grass quickly and efficiently. The Southern Turf Co. team. will make sure that you feel informed and comfortable with each stage of the process and guarantee 100% satisfaction.

Step 1

Excavation &
base preparation

  • Remove existing materials (soil, weeds, grass or any shrubs or substances above ground.)
  • Cap sprinklers upon request.
  • Compact base thoroughly to provide long-term stability.
process step 1

Step 2

Laying out
turf & edging

  • Install edging where necessary to prevent erosion of base.
  • Turf rolled away from main viewing area for optimum look.
  • Layout to minimize number of seams.
process step 2

Step 3

Custom fitting edges

  • Trim turf to fit specified areas.
  • Seam necessary areas using U-nails, seaming tape and glue.
  • Install nails along the edge to secure turf.
process step 4

Step 4

Apply infill

  • Place Envirofill or Wonderfill.
  • Helps to weigh down turf and create anti-microbial barrier.
  • Long-Lasting odor and heat protection.
process step 3

Step 5

Final groom

  • Power broom the turf to force infill granules into the base of the turf.
  • Power broom creates optimal stability.
process step 5